I can’t tell you how many prospective clients come to me that are in the idea phase of starting their business. They think they need to talk to a marketing specialist, but there is so much to do “behind the scenes” before you are ready to market your business. If you are serious and ready to do the damn thing, you need to start with a strong foundation. Here is a quick rundown of everything you need to do to set your business up for success right out of the gate.
The last time I mentioned the magic of Pinterest on my Instagram account, so many of you were curious to learn more! Pinterest has been a game changer for my blog. I used to use the platform solely for personal use, like to casually look up a dinner recipe or get inspiration for an upcoming home décor project, but the minute I started to use it as a business tool, my blog views exploded. In December of 2018, I made the commitment to get serious about this blog.
I’m sharing what I’ve learned about running Facebook ads in hopes that I can help you avoid wasting your precious advertising dollars. When we decided to start offering this as a paid service, I went a little cray cray learning everything I possibly could about how to run and manage ads on Facebook. We are talking everything from where to manage the ads, how to create a segmented audience, what kind of copy to use, to how to optimize your ads over time. I had no idea how complex (& amazing) Facebook advertising was.
We hear it all of the time, the term “side hustle.” But what if your side hustle is a full-time hustle sitting on top of the mountain of work pouring in from your 9-5? Great question! I’m posing a few ways to help you not only keep your head on straight, but also kick ass at BOTH of your full-time jobs because let’s be real… owning a business is never a side, it’s a damn steak.
As 2019 rolls around, many of us entrepreneurs are putting our planning hats on. Content marketing isn’t going anywhere in 2019. I’m living proof. About 30 minutes ago I Googled, found the solution I needed and bought a template. That company never would have made the sale if their webpage didn’t show up on the first page of Google. And how, you might ask, did their content show up on that page? Content marketing.
I wanted to write a post about monetizing your blog and/or your social media because it’s something I have REALLY been focusing on over the last month or so. For a long time, my blog just sat here. I would post a few interesting things here and there, but I wasn’t earning a dollar. Meanwhile, I was spending countless hours creating and sharing content for Instagram and only using Pinterest as a guilty pleasure vs. a business tool. Things have changed!So you might be wondering why all of a sudden I became so interested in trying to monetize my blog. Well, here is a little back story: I work your typical 8
Many of you know that I work with a life coach (& absolutely love it). Well, one week, I did an activity where I created my own personal “mantra.” This was something I wanted to constantly keep front of mind as I went throughout my day. My mantra is my truth. It’s packed with encouragement and motivation for when I feel like throwing in the towel. It summarizes my desires and need to push forward.
I can devour a good, motivational, entrepreneur or self-help book in one to two sittings. This year, I read (more like listened) to tons of them, and in 2019, I plan to do the same! I’ve been saving Instagram posts of book recommendations the last few months to create my reading list for the coming year. And, since I drive a lot, I’m always looking for audiobooks. My goal for 2019 is one book per month. I far surpassed that this year, but I want to be conscious of taking a break from the screen & actually picking up a book.
So many people dream of working from home. No more cubicle, fluorescent lighting, or rush hour commutes. That dream is a reality for over 1 in 5 Americans according to Forbes. When making this transition, many people neglect to realize that working from home day in and day out can lead to feelings of isolation and loneliness. Sounds depressing, I know, but that’s why we are chatting about it!
I use my backpack ALL of the time. I always travel with it, and I use it to carry my laptop and planner around to coffee shops and such. This week, I am on the hunt for a stylish business bag. Here are some of my favorites laptop bag finds in both backpack and shoulder bag styles! I included some casual options, business casual options, and a couple more professional briefcase styles.